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Google Adsense - how well does it work?

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Subject:  Google Adsense - how well does it work? Dave Chaffey
Author:   Dave Chaffey:   view profile | all posts by this author | add to favourites
Date:   05:09:46 20 March 2004
 
Ashley - I recall this great test of AdSense relative to Adwords -

http://www.webmasterworld.com/forum89/1125.htm

It shows that it can work well - AdSense gave greatly increased reach relative to Adwords, but as you would expect, a much lower clicktrhough rate. Quality was similar in this example.

Dave Chaffey
www.marketing-online.co.uk

On 12:04:07 17 March 2004 Ashley wrote:
>Next week I'm chairing a press briefing for Google which
>is about their contextual advertising solution - AdSense.
>Details on this are at https://www.google.co.uk/adsense/fa-
>q - essentially it is serving Google AdWords onto sites
>such that the ad is relevant to the content of the page.
>
>In theory this is good for site owners (nice and easy to
>set up, easy to manage, extra revenue etc.), good for site
>users (relevant and useful links) and good for advertisers
>(relevant traffic). And, of course, its good for Google as
>there's more inventory to sell where search volumes are
>running thin.
>
>However, I'm there as the "independent view" bod
>to encourage discussion and debate. So I'm interested in
>hearing your views of Google AdSense - have you used it
>(as a site owner or advertiser or agency...)? Has it
>worked for you / your client? Have you evaluated it and
>decided against it and, if so, why?
>
>The usual sorts of issues / questions that we hear are:
>
>For a Publisher / Site Owner:
># What are the brand considerations in taking these Google
>text ads onto your site? How do ensure you only get the
>right kinds of ads? How do you block competitors etc.?
>
># What's the ROI? Are you better off taking AdSense ads
>than other forms of advertising? Or is it just a
>supplementary source of revenue that you "might as
>well do"
>
># Commercial arrangements: when and how do I get paid? Are
>there any exclusivity terms on taking AdSense?
>
>For an Advertiser:
># What's the ROI on AdSense versus AdWords? (you can't bid
>separately for the two) Are search-referred clicks more
>likely to convert than content/browse referred ones?
>
># Is there any brand benefit to AdSense ads? Perhaps you
>don't get as many clicks but if you appear against
>relevant content on a leading publisher's site you benefit
>indirectly (or later)? On the flip side, can you control
>the sites on which your ad will appear?
>
>Any feedback here most welcome. I'll report back on what I
>learn.
>
>Ashley
 
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  • Google Adsense - how well does it work?, Ashley , 17 Mar 12:04
    Next week I'm chairing a press briefing for Google which is about their contextual advertising solution - AdSense. Details on this are at https://www.google.co.uk/adsense/faq - ess ...
    • Google Adsense - how well does it work?, Mike Grehan , 17 Mar 13:26
      Ashley, Just a quick "drop in" to give you a few things to mull over. First of all, we tend to lump contextual advertising in with search marketing and that's really not th ...
      • Google Adsense - how well does it work?, trohan, 18 Mar 09:45
        Great article on marketing relevancy. Quick question, what do you mean by "Then, following my little experiment, I downloaded the page and replaced it with the original (witho ...
        • Google Adsense - how well does it work?, Mike Grehan , 18 Mar 11:27
          On 09:45:10 18 March 2004 trohan wrote: >Great article on marketing relevancy. Quick question, >what do you mean by "Then, following my >little experiment, I downloaded the p ...
    • Google Adsense - how well does it work?, TallTroll, 18 Mar 12:20
      Ashley, I'll have a pop at some of these. ># What are the brand considerations in taking these Google >text ads onto your site? Anecdotal evidence suggests that the impac ...
    • Google Adsense - how well does it work?, Dave Chaffey, 20 Mar 05:09
      Ashley - I recall this great test of AdSense relative to Adwords - http://www.webmasterworld.com/forum89/1125.htm It shows that it can work well - AdSense gave greatly incre ...
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