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Google Adsense - how well does it work?

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Subject:  Google Adsense - how well does it work? Ashley Friedlein - Favourite
Author:   Ashley :   view profile | all posts by this author | add to favourites
Date:   12:04:07 17 March 2004
 
Next week I'm chairing a press briefing for Google which is about their contextual advertising solution - AdSense. Details on this are at https://www.google.co.uk/adsense/faq - essentially it is serving Google AdWords onto sites such that the ad is relevant to the content of the page.

In theory this is good for site owners (nice and easy to set up, easy to manage, extra revenue etc.), good for site users (relevant and useful links) and good for advertisers (relevant traffic). And, of course, its good for Google as there's more inventory to sell where search volumes are running thin.

However, I'm there as the "independent view" bod to encourage discussion and debate. So I'm interested in hearing your views of Google AdSense - have you used it (as a site owner or advertiser or agency...)? Has it worked for you / your client? Have you evaluated it and decided against it and, if so, why?

The usual sorts of issues / questions that we hear are:

For a Publisher / Site Owner:
# What are the brand considerations in taking these Google text ads onto your site? How do ensure you only get the right kinds of ads? How do you block competitors etc.?

# What's the ROI? Are you better off taking AdSense ads than other forms of advertising? Or is it just a supplementary source of revenue that you "might as well do"

# Commercial arrangements: when and how do I get paid? Are there any exclusivity terms on taking AdSense?

For an Advertiser:
# What's the ROI on AdSense versus AdWords? (you can't bid separately for the two) Are search-referred clicks more likely to convert than content/browse referred ones?

# Is there any brand benefit to AdSense ads? Perhaps you don't get as many clicks but if you appear against relevant content on a leading publisher's site you benefit indirectly (or later)? On the flip side, can you control the sites on which your ad will appear?

Any feedback here most welcome. I'll report back on what I learn.

Ashley
 
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  • Google Adsense - how well does it work?, Ashley , 17 Mar 12:04
    Next week I'm chairing a press briefing for Google which is about their contextual advertising solution - AdSense. Details on this are at https://www.google.co.uk/adsense/faq - ess ...
    • Google Adsense - how well does it work?, Mike Grehan , 17 Mar 13:26
      Ashley, Just a quick "drop in" to give you a few things to mull over. First of all, we tend to lump contextual advertising in with search marketing and that's really not th ...
      • Google Adsense - how well does it work?, trohan, 18 Mar 09:45
        Great article on marketing relevancy. Quick question, what do you mean by "Then, following my little experiment, I downloaded the page and replaced it with the original (witho ...
        • Google Adsense - how well does it work?, Mike Grehan , 18 Mar 11:27
          On 09:45:10 18 March 2004 trohan wrote: >Great article on marketing relevancy. Quick question, >what do you mean by "Then, following my >little experiment, I downloaded the p ...
    • Google Adsense - how well does it work?, TallTroll, 18 Mar 12:20
      Ashley, I'll have a pop at some of these. ># What are the brand considerations in taking these Google >text ads onto your site? Anecdotal evidence suggests that the impac ...
    • Google Adsense - how well does it work?, Dave Chaffey, 20 Mar 05:09
      Ashley - I recall this great test of AdSense relative to Adwords - http://www.webmasterworld.com/forum89/1125.htm It shows that it can work well - AdSense gave greatly incre ...
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