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It may be a myth, but still think less is more...

 
Thanks Obi.

I think we will have to agree to differ on this one. You know your client's audience best so I accept your judgement.

I have briefly checked and there doesn't seem to be any accessible canned research other than that we referred to support our arguments.

While I was looking I came across this recent article by Bryan Eisenberg who specialises in recommendation on factors that increase conversion. He doesn't come down on one side or the other, but does emphasise the different behaviours and the need for ** sufficient ** copy. He also reminds us that we're writing for search engine algorithms as well...

http://www.clickz.com/experts/design/traffic/article.php/3312141

Dave Chaffey
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Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
 
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