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Online Competitions

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Subject:  Online Competitions
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   14:46:24 15 December 2003
 
To add some hard figures from competitions that we run:

Email user base (UK B2C): 550k
Email open rate: 50%
Average time to respond: ~week

Max number of entrants: 32,000 (JVC video recorder as prize)
Average number of entrants: 20,000

Frequency: 3 times a month

Sustainability: we managed to sustained rate of response over a period of 1.5 years despite high frequency of competitions.

Drop off rates: dropped from 0.3% to 0.15% - key KPI to watch

Something to remember is that usability wise one competition is not the same as the other even though they may look the same - our success with competitions was primarily due to ease-of-use which did not require people to login in or type any personal related information simply because we could auto-populate hidden form as we knew who we mailing to - forwarding would be a bit of an issue but email-a-friend functionality took care of it.

regards,

Alex

P.S. I was architect and main user of the Jungle's "polls" system with first draft written in Aug, 2000.
 
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  • Online Competitions, L Fisher, 12 Dec 11:42
    I wondered if anyone had any benchmarks for responses to online completions, which are advertised offline. We ran a URL for a competition in an inset in a magazine and got a goo ...
    • Online Competitions, Alex Chudnovsky, 12 Dec 17:00
      >I wondered if anyone had any benchmarks for responses to >online completions, which are advertised offline. Yeah I have some figures - back in Jungle.com we run over 100 polls ...
      • Online Competitions, Alex Chudnovsky, 15 Dec 14:46
        To add some hard figures from competitions that we run: Email user base (UK B2C): 550k Email open rate: 50% Average time to respond: ~week Max number of entrants: 32,000 (J ...
    • Online Competitions, pbreser, 12 Dec 17:31
      On 11:42:04 12 December 2003 L Fisher wrote: >Does anyone have any figures on the kind of response for >offline driving people online? We have helped with a number of off lin ...
    • Online Competitions, Nucleus Limited, 15 Dec 10:40
      Hi Lucy, We worked with Unilever and ran a competition advertised in a major supermarket, which attracted around 6% of visitors to register their information. Normal monthly vis ...
    • Online Competitions, Barney , 15 Dec 11:11
      Response rates depend on a number of factors. As suggested by Alex who monitored a series of 100 polls in order to assess “Success”, you really need to create your own “product” be ...
    • Online Competitions, Obi Felten, 15 Dec 14:59
      Response rates can vary a lot between sectors, B2B vs B2C, depending on the incentive, and the creative. To generate high response rates, great creative/copy, fabulous prizes, ...
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