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Online Competitions

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Subject:  Online Competitions
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   17:00:37 12 December 2003
 
>I wondered if anyone had any benchmarks for responses to
>online completions, which are advertised offline.

Yeah I have some figures - back in Jungle.com we run over 100 polls/competitions, some of which were promoted offline.

General offline response was poor, and promoting competition on website in a way that requires clicking to get to competition, logging in/creating account etc was poor too. The best results were obtained by "embedding" competition form in our regular email shots.

Actual numbers would depend on many variables, but for us the breakdown was around 95% - 3% - 2% (email - offline - web). Personally I was not too impressed with offline/web promotion BUT it does not necesserily will be the case for you - I'd strongly recommend running a few tests on YOUR userbase and take into account Lifetime Customer Value (LCV) rather than just number of entries - be warned that it may take a life time to make correct estimate of LCV!

regards,

Alex
 
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  • Online Competitions, L Fisher, 12 Dec 11:42
    I wondered if anyone had any benchmarks for responses to online completions, which are advertised offline. We ran a URL for a competition in an inset in a magazine and got a goo ...
    • Online Competitions, Alex Chudnovsky, 12 Dec 17:00
      >I wondered if anyone had any benchmarks for responses to >online completions, which are advertised offline. Yeah I have some figures - back in Jungle.com we run over 100 polls ...
      • Online Competitions, Alex Chudnovsky, 15 Dec 14:46
        To add some hard figures from competitions that we run: Email user base (UK B2C): 550k Email open rate: 50% Average time to respond: ~week Max number of entrants: 32,000 (J ...
    • Online Competitions, pbreser, 12 Dec 17:31
      On 11:42:04 12 December 2003 L Fisher wrote: >Does anyone have any figures on the kind of response for >offline driving people online? We have helped with a number of off lin ...
    • Online Competitions, Nucleus Limited, 15 Dec 10:40
      Hi Lucy, We worked with Unilever and ran a competition advertised in a major supermarket, which attracted around 6% of visitors to register their information. Normal monthly vis ...
    • Online Competitions, Barney , 15 Dec 11:11
      Response rates depend on a number of factors. As suggested by Alex who monitored a series of 100 polls in order to assess “Success”, you really need to create your own “product” be ...
    • Online Competitions, Obi Felten, 15 Dec 14:59
      Response rates can vary a lot between sectors, B2B vs B2C, depending on the incentive, and the creative. To generate high response rates, great creative/copy, fabulous prizes, ...
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