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Got any top tips re Google Adwords?

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Subject:  Got any top tips re Google Adwords?
Author:   leedle:   view profile | all posts by this author | add to favourites
Date:   17:49:01 28 November 2003
 
Everything I've read so far makes perfect sense, but take care not to underestimate the true value of negative keywords.

Good negative keywords can turn around even the broadest matching words with less than 0.3% CTR

Another genuine benefit of negative keywords is filtering out unwanted enquiries. For example, like most website owners, we get a lot of people asking after current vacancies. Although a distraction in itself, imagine how much more annoying it might be when you realise you just paid a pound or two for the privilege before you took the call, all because they used Google to search for 'xyz-industry jobs' and you bid on 'xyz-industry'.

Lee Longhurst

Principal Consultant & co-founder
longhurstsolutions.com ltd

T: 020 8690 6636
E: lee@longhurstsolutions.com
 
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  • Got any top tips re Google Adwords?, Sam , 25 Nov 11:38
    Calling all Google Adword experts: I'm about to do some advertising on Google for the first time. Who can give me some tips on how to get the best, most targeted results for the ...
    • RE: Got any top tips re Google Adwords?, Ashley , 26 Nov 10:45
      Hi Sam I'm not a search engine expert but we have done a fair bit of this ourselves (both 'organic' / 'algorhythmic' / 'editorial' / 'free' listing and pay-per-click) and my few ...
      • RE: Got any top tips re Google Adwords?, Webby, 26 Nov 12:03
        Ashley makes some good suggestions. especially using the trial versio nor forking out a few bucks for a more detailed analysis at wordtracker.com. Do be sure to cross reference the ...
        • RE: Got any top tips re Google Adwords?, teddie, 27 Nov 10:29
          Adwords are really interesting. The success is quite closely linked to the editorial. If you get it right you can really reduce the CPC. A simple free trick to manage your a ...
          • RE: Got any top tips re Google Adwords?, Russell , 27 Nov 19:22
            > 'Chamonix' and 'chalet' will be most in demand and hence expensive. I agree. They'll also have a poor click-through & conversion rate compared to highly targeted terms (& ther ...
    • Got any top tips re Google Adwords?, warrencowan, 26 Nov 11:20
      Hi Sam, before you roll your sleeves up, I'd sit down and have a long hard think about what you mean by 'get the best results'. Do you 'get the most traffic' for least outlay, ' ...
    • Got any top tips re Google Adwords?, Russell , 27 Nov 19:32
      Dr Potter's top tips for AdWords success: 1. Track your results Yes, this really is number one! If you're not tracking results, save yourself some money & don't do pay per cl ...
      • Got any top tips re Google Adwords?, webdiversity, 28 Nov 10:04
        Russell comes up with some excellent actions and I totally agree that tracking results is the secret to success. However, Google's system is a bit like an onion and often you ne ...
        • Got any top tips re Google Adwords?, leedle, 28 Nov 17:49
          Everything I've read so far makes perfect sense, but take care not to underestimate the true value of negative keywords. Good negative keywords can turn around even the broade ...
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