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RE: Got any top tips re Google Adwords?

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Subject:  RE: Got any top tips re Google Adwords? Alan Webb
Author:   Webby:   view profile | all posts by this author | add to favourites
Date:   12:03:59 26 November 2003
 
Ashley makes some good suggestions. especially using the trial versio nor forking out a few bucks for a more detailed analysis at wordtracker.com. Do be sure to cross reference the results with those from say Overture (http://inventory.overture.com/d/searchinventory/suggestion/) , Espotting (http://www.espotting.com/popups/keywordgenbox.asp) plus of course Googles own keyword sugestion tools (https://adwords.google.com/select/main?cmd=KeywordSandbox). Once the brain storming is out of the way the best thing to do is really to give them a try. Run a campaign of what you regard given the suggestions from the tools for a week or two and then make an excel table of the conversion rates/traffic. Then change them completely to the next set of say 5 keywords. At the end you will find those that increase your bottom line which it is all about. It is not just about levels of traffic but ROI. Consider also 'buying' keywords such a 'reservation', 'booking(s)', 'cheap' etc.
I would not personally bring 'hot tub' into it. I really cant imagine anyone searching for it. You should include it in your description but not as a keyword.

Also consider terms that are relevant such as 'winter holiday', ski accomodation', 'winter breaks', '[town] accomodation'.
try and think linear. Not all will be accepted but you might get lucky. The key though is in the keyword research and testing. You never really know about roi and traffic unless you try things out. Also as already mention try and get the keyword sin the body text a few times. Not only for normal SEO but because Google editors are going to expect to see it.

Hope that helps.
Alan
 
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  • Got any top tips re Google Adwords?, Sam , 25 Nov 11:38
    Calling all Google Adword experts: I'm about to do some advertising on Google for the first time. Who can give me some tips on how to get the best, most targeted results for the ...
    • RE: Got any top tips re Google Adwords?, Ashley , 26 Nov 10:45
      Hi Sam I'm not a search engine expert but we have done a fair bit of this ourselves (both 'organic' / 'algorhythmic' / 'editorial' / 'free' listing and pay-per-click) and my few ...
      • RE: Got any top tips re Google Adwords?, Webby, 26 Nov 12:03
        Ashley makes some good suggestions. especially using the trial versio nor forking out a few bucks for a more detailed analysis at wordtracker.com. Do be sure to cross reference the ...
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      • Got any top tips re Google Adwords?, webdiversity, 28 Nov 10:04
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