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Got any top tips re Google Adwords?

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Subject:  Got any top tips re Google Adwords? Sam Owens
Author:   Sam :   view profile | all posts by this author | add to favourites
Date:   11:38:10 25 November 2003
 
Calling all Google Adword experts:

I'm about to do some advertising on Google for the first time. Who can give me some tips on how to get the best, most targeted results for the least outlay?? Here the situation...

I have a chalet in Chamonix, which is available for catered ski trips during the winter. Perhaps my biggest USP is that I'm having a hot tub installed out on the deck.

So how do you reckon I should do it on Google? I'm guessing that 'Chamonix' and 'chalet' will be most in demand and hence expensive. Should I focus it on the hot tub angle? Will that enable me to get better targeted (and cheaper) results?

Thanks in advance for any help. And if you want to rent the chalet yourself, drop me a line...!??!

Sam
 
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  • Got any top tips re Google Adwords?, Sam , 25 Nov 11:38
    Calling all Google Adword experts: I'm about to do some advertising on Google for the first time. Who can give me some tips on how to get the best, most targeted results for the ...
    • RE: Got any top tips re Google Adwords?, Ashley , 26 Nov 10:45
      Hi Sam I'm not a search engine expert but we have done a fair bit of this ourselves (both 'organic' / 'algorhythmic' / 'editorial' / 'free' listing and pay-per-click) and my few ...
      • RE: Got any top tips re Google Adwords?, Webby, 26 Nov 12:03
        Ashley makes some good suggestions. especially using the trial versio nor forking out a few bucks for a more detailed analysis at wordtracker.com. Do be sure to cross reference the ...
        • RE: Got any top tips re Google Adwords?, teddie, 27 Nov 10:29
          Adwords are really interesting. The success is quite closely linked to the editorial. If you get it right you can really reduce the CPC. A simple free trick to manage your a ...
          • RE: Got any top tips re Google Adwords?, Russell , 27 Nov 19:22
            > 'Chamonix' and 'chalet' will be most in demand and hence expensive. I agree. They'll also have a poor click-through & conversion rate compared to highly targeted terms (& ther ...
    • Got any top tips re Google Adwords?, warrencowan, 26 Nov 11:20
      Hi Sam, before you roll your sleeves up, I'd sit down and have a long hard think about what you mean by 'get the best results'. Do you 'get the most traffic' for least outlay, ' ...
    • Got any top tips re Google Adwords?, Russell , 27 Nov 19:32
      Dr Potter's top tips for AdWords success: 1. Track your results Yes, this really is number one! If you're not tracking results, save yourself some money & don't do pay per cl ...
      • Got any top tips re Google Adwords?, webdiversity, 28 Nov 10:04
        Russell comes up with some excellent actions and I totally agree that tracking results is the secret to success. However, Google's system is a bit like an onion and often you ne ...
        • Got any top tips re Google Adwords?, leedle, 28 Nov 17:49
          Everything I've read so far makes perfect sense, but take care not to underestimate the true value of negative keywords. Good negative keywords can turn around even the broade ...
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