[ Sponsored Links ]

Advertise here »

FREE email list of 2.5M UK consumers!

reply to message » post a new message » e-mail to a friend »
Subject:  FREE email list of 2.5M UK consumers! Russel Potter
Author:   Russell :   view profile | all posts by this author | add to favourites
Date:   10:48:35 5 November 2003
 
So you want to spam the UK?

No problem. Just remember to budget for legal fees, a £5000 fine, & extradition (if you're overseas).

For those that don't know, the new UK anti-spam law comes into effect on 11th December. And about time too!

What's this, I hear you say? An "email marketer" that *welcomes* the anti-spam law?

Absolutely!

Maybe it's because I'll get less spam. (unlikely)
Maybe it's because spammers will end up in court. (hopefully)
Maybe it's because I won't get requests for email list rentals. (I don't)
Maybe it's because I'll have a legal redress for unsolicited email. (in the UK at least)
Maybe it's because ISP's will stop using filters that mark legitimate email as spam.
(I doubt it)
Maybe it's all of these. Maybe it's none.

Either way, spam is killing email. Anything that helps to address this can only be a good thing.


How to stay out of trouble:

1. Don't spam. Ever.
2. Don't buy or rent email lists.
3. Don't use a misleading subject line.
4. Don't use a fake "From" address.
5. Don't falsify your email headers.
6. Don't think email marketing is easy.
7. Do obtain explicit permission to email recipients.
9. Do keep the original subscribe request.
8. Do offer a working unsubscribe option.
10. Go to #1.

My advice: reconfirm your list(s) prior to December 11th. And if you do B2C mailings, make this an absolute.

Dr Russell Potter
Email Marketing Solutions UK
http://www.emailtools.co.uk
 
« Back to Internet Marketing Forum Previous Thread »  |  Next Thread »
  • FREE email list of 2.5M UK consumers!, Russell , 5 Nov 10:48
    So you want to spam the UK? No problem. Just remember to budget for legal fees, a £5000 fine, & extradition (if you're overseas). For those that don't know, the new UK anti-s ...
    • FREE email list of 2.5M UK consumers!, stephansamson, 17 Nov 18:11
      Russell, Great post, but within the context of spam, could you precise your thoughts on point 2 in your list? Some list providers (or media owners at least) are doing some good ...
      • FREE email list of 2.5M UK consumers!, Russell , 18 Nov 11:55
        Hi Stephan, > I'm certainly not advocating rental lists as an efficient > acquisition or awareness tool, but does that make it fall > under spam? It all comes down to per ...
        • FREE email list of 2.5M UK consumers!, stephansamson, 18 Nov 12:33
          Thanks for the clarification Russell, definitely agree on the best practice front. It will be interesting to see how email list providers react to this. Off to take a look at ema ...
    • FREE email list of 2.5M UK consumers!, doodlebug, 12 May 11:44
      Hi, Is it illegal to send a mail shot via email? There is a lot of information on this website about direct marketing via email, which surely if it is illegal to do so, shouldn ...
      • FREE email list of 2.5M UK consumers!, Russell , 12 May 12:03
        >Is it illegal to send a mail shot via email? Here's a quick overview for the UK... Sending to consumers: -no previous relationship: not allowed -previous relationship: o ...
        • FREE email list of 2.5M UK consumers!, Loz, 13 May 14:00
          I think rules are different if a business is that of a sole trader - in this case even if the email address is a business one sending an email is not allowed. This is a good res ...
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299