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Re: E-mail targeting options

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Subject:  Re: E-mail targeting options
Author:   Alex Chudnovsky:   view profile | all posts by this author | add to favourites
Date:   15:25:57 3 September 2003
 
> From my experience the technological capabilities are far
> ahead of most companies' usage of them.

I'd like to acknowledge comprehensive post by Dave and extend somewhat Sam's response: in my experience targeting technology per se is not the end of problems but only the beginning due to necessity to change internal business processes that can "touch" more than one string.

For example it is not uncommon for vendors to have serious influence on retailers by the virtue of offered margins so there is always a temptation to market products that vendors want rather than users. I've witnessed it more than once and it took a while to develop techniques to disarm this often harmful influence of vendors.

Having said that its vital to follow roadmap that would enable internal users of that technology to accustom themselves to various features, starting from simple stuff (purchasing history) and moving up the chain to complex multi-email campaigns and automated triggers.
 
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  • E-mail targeting options, dchaffey, 1 Sep 16:51
    It seems that for all the talk of eCRM and the power of targeted e-mail marketing, many marketers are still in the early phases of e-mail marketing and are blasting out the same me ...
    • Re: E-mail targeting options, Ashley , 2 Sep 10:23
      Hi Dave Thanks for this. Very interesting. Useful categories to help build segments around and interesting to think through your comments about how online and offline are simila ...
      • Re: E-mail targeting options, sammichel, 2 Sep 12:43
        Fascinating posts. I'd add to Ashley's comments about automated events. We've started looking at triggered events as a major route to build relationships, actions and ultimately ...
        • Re: E-mail targeting options, Alex Chudnovsky, 3 Sep 15:25
          > From my experience the technological capabilities are far > ahead of most companies' usage of them. I'd like to acknowledge comprehensive post by Dave and extend somewhat Sa ...
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