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Ad agencies not quite at the cutting edge?

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Subject:  Ad agencies not quite at the cutting edge? Ashley Friedlein - Favourite
Author:   Ashley :   view profile | all posts by this author | add to favourites
Date:   17:35:35 22 August 2003
 
Talking to a friend who does the Business Development for an integrated marketing and advertising agency today, I discovered that they had won a surprising amount of new business from PPC advertising (via Overture in this case). And those clicking on the links were senior client-side people searching the web for new suppliers.

Talking through the keywords he was using I was somewhat amused to find that 'website design' costs something like £8 per click whereas as 'ad agency' was at 12p. Could this be because the smaller web agencies are still a long way ahead of the online marketing/advertising curve relative to their big ad agency counterparts?
 
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  • Ad agencies not quite at the cutting edge?, Ashley , 22 Aug 17:35
    Talking to a friend who does the Business Development for an integrated marketing and advertising agency today, I discovered that they had won a surprising amount of new business f ...
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