[ Sponsored Links ]

Advertise here »

In need of advice

reply to message » post a new message » e-mail to a friend »
Subject:  In need of advice
Author:   Pulse:   view profile | all posts by this author | add to favourites
Date:   18:20:48 4 July 2003
 
It was hard not to avoid all the comments on e-consultancy.com but to be honest, I don’t understand what on Earth your site or the majority of the replies are aimed at.

Your problem is this (forget the technicalities):

1) How on Earth can you be an “upcoming” design and illustration company that’s been a “family business spanning 3 generations”?

2) You claim the 3 generations bring the “advantage of experience” – in what? Design and illustration? Illustration and character design? Hooded sweatshirts, prints and original artwork? Marketing, creativity and business consultancy? Joe Escott illustrations? That’s a all nonsense. Why can’t I use him direct? Why offer only Joe Escott material if you are some kind of design and illustration agency? It doesn’t add up.

3) If you know something about marketing what’s the answer to this: What do you actually do? Who for? How much do you charge? And why should anyone use you? Personally, I’ve got no idea and I’ve looked at every page on your website.

4) Finally, what if Joe Escott dies? Will the 3 generations of Jose Fudge die with him? You either need to broaden your portfolio or come clean/explain the relationship/offering better.

In a nutshell: You haven’t got a valid proposition.

I should know. I am independent specialist in designing and producing websites. I handle a wide range of top-end and smaller clients and more than half my business comes from other independent designers, ad agencies and marketing companies.

If you think I could help give me a buzz, but ignore all that rubbish about the technical problems with Flash and the need for a good viral marketing campaign. You either need to work out where your business is going to come from, and why, or if you already know it, state it on the website (regardless of technical platform).

With best wishes,

Colin Hiom
The Pulse Consultancy
 
« Back to Internet Marketing Forum Previous Thread »  |  Next Thread »
  • In need of advice, skye, 28 Jun 18:46
    Hi I am a part of a group of people that have set up a business on the internet. All we seem to be doing is pumping more and more money into the business, although we are getting ...
    • In need of advice, Kohan , 29 Jun 07:53
      Perhaps your site is letting you down. It looks great, it's fun to navigate and you have a strong sense of branding, but the whole site is in Flash and images. There is no plain ...
      • In need of advice, FlashSoft.tv, 29 Jun 17:16
        Hi, Yes, viral games would definitely help. I'm a flash games specialist, www.flashsoft.tv . Email me and we can talk further about how to use viral games to promote your servic ...
    • In need of advice, Tim Gibbon , 30 Jun 09:59
      Skye, Kohan is being extremely kind. There is not doubt that your website is not communicating your message properly to your audiences, because it is so Flash heavy. Even if y ...
      • In need of advice, TallTroll, 30 Jun 11:39
        <rolls up sleeves> "In need of advice"? You ain't kidding. Some good points have been made so far, and I'll pick up and amplify on them as we go. >> There is no doubt that your ...
      • In need of advice, skye, 30 Jun 19:33
        Thankyou to everyone that has replied so far. You have all given some great points and given us some great ideas...so watch this space... ...
    • In need of advice, Pulse, 4 Jul 18:20
      It was hard not to avoid all the comments on e-consultancy.com but to be honest, I don’t understand what on Earth your site or the majority of the replies are aimed at. Your pr ...
      • In need of advice, TallTroll, 8 Jul 11:49
        >> that rubbish about the technical problems with Flash OK, if Flash doesn't present a barrier to ranking in the free SE listings, you show me a single reasonably competitive wo ...
        • In need of advice, chrisg, 9 Jul 10:08
          Neither are rubbish - its both a technical and a marketing issue. You need to sort out your positioning, your offer, your audience, your usability and your traffic generation. T ...
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299