Digital Cream, 6th March 2008, London

The exclusive networking event for senior digital marketers and buyers

Introduction

Digital Cream, now in its second year, is an event exclusively for senior digital marketers and buyers to help you make better online marketing and e-commerce budgeting and buying decisions.

It's a 'hands-on' participatory event: you will network and learn through specialist discussion, roundtables, meetings and debate. There is no charge to attend but the event is by invitation only.

• Overview
• Why attend
• Who should attend
• Programme for the Day
• Venue

Overview

Topics we'll be discussing in the moderated roundtables include:

• Make the best business case to get (increased) investment in digital marketing
• Ceate an excellent Request for Proposal (RFP) to ensure you select the right suppliers
• Make the procurement and tendering process smoother and faster
• Choose the best technologies and services to improve your online marketing
• Maximise the value of ongoing relationships with service providers

Why attend

You would like the UK's top end users, analysts, and service providers to help you:

• Secure (bigger) budgets from your board/shareholders
• Create quality business cases and requests for proposals (RFPs)
• Make the procurement and tendering process smoother and faster
• Choose the best technologies and services to improve your online marketing initiatives
• Maximise the value of ongoing relationships with service providers
• Have moderated 'birds of a feather' roundtables with your peer group to share issues and solutions

Plus, you'll receive guides and template files created by E-consultancy just for this event:

1. "Building the Business Case" guide for each and any of the following disciplines:
   • Email Marketing
   • Paid Search Marketing (PPC)
   • User Experience (inc. usability and accessibility)
   • Natural Search (SEO)
   • Web Analytics
   • Affiliate Marketing
   • E-commerce
2. The "Buyers' Guide" for any of the above applications explaining the supplier marketplace and profiling leading suppliers - making short-listing a lot easier and quicker
3. A best practice template Request for Proposal (RFP) – also known as Request for Information (RFI) or Invitation to Tender (ITT) - improving the quality and speed of your RFPs

Who should attend?

Senior digital marketers and buyers – particularly those working for FTSE 350 companies, leading pureplays and the public sector.

Delegates will have responsibility for managing or buying services for their digital marketing campaigns as well want to discuss their issues, challenges and pain points with colleagues.

Programme for the Day

Each delegate will have a personalised program based around their interests and needs.
Each program will include two moderated roundtable sessions, lunch, coffee breaks and four meetings with leading industry service providers. The event officially ends at 4pm so as to allow plenty of time at the end of the day for informal/extra meetings if required.

Here's a sample itinerary: