Back Cover Blurb

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely that maintaining and evolving a site is a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and sites that are more advanced yet easier to use, and all the time the amount of information keeps growing and the Web site must increasingly be integrated with the entire business.

Maintaining and Evolving Successful Commercial Web Sites focuses on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to questions such as:

• How can I better manage changes and updates to the Web site?
• What is content management and how do I go about it?
• What is Customer Relationship Management (CRM) and how do I actually do it online?
• How do I go about personalization or community building?
• How do I measure how well the site is doing and then improve performance?