E-consultancy Innovation Awards 2008

View 2008 Innovation Awards shortlist

 
 

Introduction

Since 1999, E-consultancy has been a leader in bringing together the digital marketing and e-commerce communities and helping the industry to learn, share, experiment and innovate.

This year we have launched the industry's only Innovation Awards - designed to give clients, suppliers and agencies recognition for genuine innovation and success. We've assembled a global judging panel of experts, with the awards being announced on E-consultancy.com on 2nd December 2008. Please note that the closing date for submitting entries is Friday 31st October 2008.

The Awards

There are 14 categories which can be entered. It's quite simple — we're looking for services, products or activities that demonstrate genuine innovation in these areas.

 
What do we mean by 'innovation'?
"Innovation — an approach, idea, practice or technology which holds out the promise of being a smarter, better, way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm."
Ashley Friedlein — E-consultancy CEO and Co-founder
 
 

Categories
Innovation in Affiliate Marketing
Innovation in Email Marketing
Innovation in Online Advertising
Innovation in Multichannel Marketing
Innovation in User Experience
Innovation in Social Media and Communities
Innovation in SEO/Natural Search
Innovation in Paid Search/PPC
Innovation in Web Analytics and Optimization
Innovation in Online Conversion
Innovation in Online Retention
Innovation in Online Acquisition
Innovation in Digital Marketing and Team Management
This category will recognise innovative approaches to team management/HR, recruitment and retention strategies and managing significant team growth
Most Innovative Person in Digital Marketing
There's no fee for entering this additional category, so be generous of spirit: tell us which innovative person you admire and why.

Costs

Each award entry costs £120 + VAT for E-consultancy members and £150 for non-members.
NB. Entries in the category for Most Innovative Person in Digital Marketing are free.

Please note that entries may not be considered if payment is not received by the closing date of Friday 31st October 2008.

 
 

Why Enter?

E-consultancy is the leading source of independent advice and insight on digital marketing and e-commerce for a community of over 75,000 registered members worldwide. These Innovation Awards have attracted a judging panel known for their innovation including Google, Orange, Apple, innocent, Dyson and the BBC, and offer high credibility in the industry and beyond.

In addition, winners will:

  • Receive coverage in the highly-regarded E-consultancy blog
  • Become part of the E-consultancy focus on innovation and leadership with year-round presence on the E-consultancy website and future editions of our Innovation Reports (used by the digital and VC industries alike)
  • Obtain exposure in news releases distributed to our editorial community of journalists, bloggers and industry influencers
  • Gain exposure in the winning announcement email that will be sent to all of E-consultancy's 75,000+ members globally
  • Be granted use of a 2008 E-consultancy Innovation Award Winners logo for use in marketing and PR activities going forward

Judging

These awards will acknowledge genuine innovation and success for clients, suppliers and agencies across the digital marketing and e-commerce industries.

Judging is conducted in two stages, involving E-consultancy analysts and a panel of industry experts, selected for their own excellence and innovation in particular disciplines of digital marketing.

In the first stage, Ashley Friedlein, CEO of E-consultancy, and his team will review all entries and create a shortlist of three nominations per category. The shortlist will then be handed over to the industry experts from a variety of innovative companies including Google, Orange, Apple, Innocent, Dyson and the BBC, to review. If entry may produce a conflict of interest or even involve one of the judges' companies, then that judge's votes will not count towards the score. Shortlisted entries are scored by both E-consultancy and the industry experts, and final scores are a combination of the two.

Entries must be submitted by the deadline of 31 October 2008. Judging takes place throughout November, and the winners will be announced on E-consultancy.com on 2nd December 2008.

View the list of Judges »

 

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