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First Name Henry
Last Name Hyder-Smith
Secondary E-mail address moreinfo@adestra.com
Business Adestra
Position Managing Director
Country United Kingdom
Expertise Henry’s expertise lies in putting email marketing technology and tools to work, to achieve strategic goals.

Making the most of your email marketing is a challenge facing most marketers. From B2C to B2B, from acquisition to retention, the different uses of the medium are vast. What is common to all are the technical challenges and the best practice learnings which marketers should understand the implement where possible to improve their campaigns

Built on over 10 years experience, Henry’s unique expertise is built on a track record of achieving email marketing success with a diverse portfolio of UK and multi-national companies from small UK SMEs to international corporates.
Client Service Agency
Self Description Henry has been working within the email marketing industry since its inception almost 10 years ago. During this time he has managed successful teams in four different email marketing organisations, before establishing Adestra in 2004. A co-founder of Adestra, Henry leads the board of Adestra and has a unique understanding of different clients’ needs, industry issues and development.

With a very hands-on approach, he is devoted to keeping Adestra’s products, services and staff at the cutting edge of email marketing. Henry sits on a key hub on the DMA’s email marketing council to help shape the future of the industry.
County / State Oxfordshire
  Henry Hyder-Smith
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