[ Sponsored Links ]

Advertise here »

View Ashley Friedlein's Profile

Below are the details of the user's profile you chose to view.
The user has the ability to hide any/all of his/her details and therefore certain details may be omitted.

Screen name Ashley

view Ashley's forum postings »
view Ashley's blog »
First Name Ashley
Last Name Friedlein
Business E-consultancy
Position CEO
Country United Kingdom
Expertise online marketing, project management, content management, eCRM, web measurement and analytics
Client Service Other / don't know
Self Description I started out working in digital TV and multimedia production. I then worked at the Financial Times on arguably the first commercial application of Video on Demand (1996) before getting involved with FT.com as a Producter / Project Manager.

In 1997 I moved to digital communications agency Wheel as the third person in the then 'internet team'. I went through the dotcom boom, seeing Wheel grow from 30 people to 450 in just 3 years, and was involved in launching sites for M&S, Abbey National, IPC Magazines, Autoglass, Channel 5, AMP etc.

Following the dotcom crash (which saw Wheel shrink back to a more modest 90 or so staff) I left and spent a very pleasant sabbatical year writing my second book in the South of France. I then returned to the UK and from June 2002 I have been running E-consultancy full time.

Along the way I've written two best-selling books on web management: "Web Project Management: Delivering successful commercial web sites" which was published in 2000 and "Maintaining and Evolving Successful Commercial Websites: Managing Change, Content, Customer Relationships and Site Measurement" published in December 2002. Between them the books have sold over 40,000 copies worldwide and have been translated into French, German and Chinese.

I have spoken at numerous international conferences, from the USA to Croatia, as well as trade events in the UK, on a range of internet and e-commerce topics. I also contribute to trade publications such as Marketing Week, Revolution, New Media Age, Internet Works etc.

And if that isn't enough detail you're welcome to wade through more information on my LinkedIn profile at:
http://www.linkedin.com/pub/0/47/a6a
County / State
  Ashley Friedlein - Favourite
Subscribe for only €299