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Screen name	DaveChaffey view DaveChaffey's forum postings » view DaveChaffey's blog »
First Name	Dave
Last Name	Chaffey
E-mail address	dave.chaffey@marketing-online.co.uk
Business	Marketing Insights Limited
Position	Specialist E-marketing Trainer : Consultant : Author
Country	United Kingdom
Gender	Male
Expertise	BEST-SELLING AUTHOR OF E-MARKETING BOOKS ========================================== * Internet Marketing: Strategy, Implementation and Practice * eMarketing eXcellence * Total E-mail Marketing * E-business and E-commerce Management E-MARKETING TRAINING ===================== Training workshops delivered for CIM: * Improving E-marketing Performance * E-mail Marketing * Running Effective E-marketing Campaigns * e-CRM Planning E-MARKETING CONSULTING ======================== Training and consulting clients include 3M, HSBC, NCH, Tektronix: - E-marketing Strategy evaluation and recommendation - E-marketing Implementation - campaigns and visibility - Web marketing evaluation based on web site statistics E-marketing keywords: metrics, web analytics, site statistics, increasing conversion, measurement, evaluation, e-mail marketing, e-CRM, improving e-marketing performance, e-marketing campaigns, e-marketing strategy, internet marketing strategy Service keywords, Training, E-marketing strategy, E-marketing planning and plans, E-marketing consultancy,Webtrends analysis, in-company e-marketing training, internet marketing training courses
Client Service	Consultancy
Birthday	1 January 1963
Self Description	Dave has specialised in Internet Marketing since 1997 when he first delivered training courses for the Chartered Institute of Marketing. Dave has been recognised as one of 50 marketing 'gurus' who have "shaped the future of marketing" He is a leading European author of Internet Marketing and e-business books recommended by the CIM and IDM for their E-marketing and Interactive Marketing awards, Books listed at www.marketing.online.co.uk include: * Internet Marketing: Strategy Implementation and Practice * Total E-mail Marketing - a book going beyond improving creative to look at developing integrated e-mail campaigns. * E-marketing Excellence * E-business and E-commerce Management