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| Event name | Affiliate Marketing |
| Event Type | E-consultancy Roundtable |
| Date(s) | 13:00 - 15:00 26 May 2005 |
| Status | FULL |
| Cost | Free to Corporate Members (and priority booking)
£150 + VAT for subscribers £195 + VAT for non-subscribers |
| Description | Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Attendees: Argos, British Gas, BT, Shop Direct Group, Alliance & Leicester, Commision Junction, Loyalty.co.uk, Avis, Performics, Littlewoods, Net A Porter, Trade Doubler, Post Office, UKOffer.com, Affiliate Window, Paid On Results, dgm, Opodo, Argos, Yahoo, MyTravel, Carphone Warehouse, Flightmapping.com. Agenda: 1. How can you best manage the relationship with your affiliates for maximum benefit? (incentives, marketing collateral, search engine marketing policies etc.) How do you identify the affiliates that will deliver the best return? What data exists as a benchmark to assess a good return. 2. How can you best integrate affiliate marketing into the marketing mix? How do you deal with expiry of content and rate changes? 3. What commercial models exist for managing affiliates? Should you manage in house or use an agency to manage the relationship? What is a reasonable commission rate to pay the Network? 4. Questions from attendees Objectives: To share knowledge, experiences, best practice and to network. Timings: 20 mins Arrive, Coffee and Registration 80 mins E-consultancy facilitates debate around key issues and trends 20 mins Follow up conversations / networking / close |
| Location | Ludgate House, 245 Blackfriars Road, London, SE1 9UL View Map[NB when you arrive at reception on the ground floor ask for the E-consultancy roundtables on the 9th floor] Ludgate House is on the South side of Blackfriars Bridge. The nearest stations are Southwark Tube (Jubilee Line), Blackfriars underground (District and Circle Line) and Thameslink. 1. From Southwark Station underground: - from Southwark underground exit left into Blackfriars Road, walking towards the river - Ludgate House is the last building on the right-hand side of Blackfriars Road before the bridge 2. From Blackfriars Station underground/mainline: - from Blackfriars Tube exit onto Blackfriars Bridge - Ludgate House is the first building on the left-hand side just over the bridge 3. From Waterloo/Waterloo East Station underground/mainline: - from Waterloo/Waterloo East, exit from Waterloo East and turn left and left again into Cornwall Street - turn right into Stamford Street, follow to the end and turn left. Ludgate House is opposite |
| Contact Details | +44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings') |
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