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Users of E-consultancy are people who are passionate about online marketing and e-commerce and how digital channels can be used to create business value. They are largely in a management role so although they may have specialist areas of expertise or interest they must get to grips with a wide range of e-business issues and ensure the digital channels integrate with the rest of the business and marketing activities.
What E-consultancy users most appreciate and value is peer advice and sharing practical, actionable and insightful information and experience. E-consultancy is quite deliberately a niche proposition which aims to provide high value information and advice to high value e-business managers.
We have conducted feedback sessions with groups of our users and they confirm that they use E-consultancy when they need a quick answer to a problem they face - either in the form of information or advice. E-consultancy is used as a business tool, there when users need it. Almost all site activity occurs during office hours.
Example organisations registered
AOL, Vodafone, Amazon, Virgin, Argos, Unilever, British Airways, BBC, Ford, Glaxo, Capital Radio, Centrica, Microsoft, Kodak, Terra, Oracle, SAP, KPMG, Accenture, Sapient, Freeserve, QXL, Ernst & Young, HSBC, Sky, Hutchison 3G, Orange, Gartner, Jupiter, NOP, Modem Media, IBM, Motorola, Revolution Magazine, Nortel Networks, Channel 4, Marks & Spencer, CSFB, Egg, Royal & SunAlliance, Siemens, British Telecom, Dell, Sun Microsystems, Barclays, Informa, Wolff Olins, SPSS, Yell, Unisys, Boeing, Shell, GuinnessUDV, OC&C, Oyster Partners, Goldman Sachs, Merck, NTL, Videotron, Cisco, Procter & Gamble, Five, Bain & Co., Royal Bank of Scotland, Carlton Active, Real Media, Forrester, Citibank, Doubleclick, Idetica, Onyx, Teletext, ABN Amro, Vignette, Nationwide Building Society, Cable & Wireless, MORI, Zendor, Wheel, Digitas, moreover.com, Citria, iVillage, Intershop, Motley Fool, Autoglass, WHSmith, B&Q, Royal Mail, Eurostar, Carphone Warehouse, MFI etc.
| Under 10 employees: | 30% | |
| 10 - 99 employees: | 30% | |
| 100 - 499 employees: | 20% | |
| 500 - 999 employees: | 10% | |
| 1,000 - 9,999 employees: | 5% | |
| 10,000 + employees: | 5% |
NB Most of the < 99 employee companies are new media agencies and consultancies whereas most of the > 1000 employee organisation are clients (see below).
| New media agencies & consultants: (inc. marketing, creative, advertising, management consulting services etc.) |
25% | |
| Client organisations: | 60% (this % growing fastest) | |
| Technology / Software companies: | 10% | |
| Journalists: | 3% | |
| Academic: | 2% |
| CEO / Director / Partner / Owner / Executive / Senior Management: | 31% | |
| Sales / Marketing / Advertising / PR: | 32% | |
| Strategy / Consulting / Commercial: | 11% | |
| Operational / Project Management: | 11% | |
| Creative / Editorial: | 7% | |
| Technical: | 5% | |
| Other (e.g. Legal, Administrative, Research etc.): | 3% |
| UK: | 63% | |
| US: | 18% | |
| Europe: | 8% | |
| Australia: | 5% | |
| India: | 3% | |
| Other: | 3% |
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